Familiarization trip was organized in Albania on the occasion of the new direct flight between Zurich and Tirana by Edelweiss with participation of 100 Swiss travel agencies.
In April 4-5, Edelweiss representative Lufthansa Group office in Tirana organized a familiarization tour and b2b meeting with the support of Tirana International Airport, Albanian Government, National Tourism Agency, SIPPO, RisiAlbania and GIZ. Minister of Tourism, Blendi Klosi welcomed 100 Swiss travel agencies in an ceremony organized at COD conference hall. Afterwards the group visited most interesting attractions during the tour of Tirana.
Official launching ceremony was held next morning at Plaza hotel. Swiss Ambassador in Tirana welsomed Swiss travel agencies together National Tourism Director, TIA director and Edelweiss representatives from Head office.
A b2b event took place on the 23rd floor of Plazza hotel, where the guests from Switzerland had the opportunity to know more about what Albania has to offer as an new destination, which was made possible by National Tourism Agency and on the other side they could have meetings with most active Albanian incoming tour operators to explore collaboration potentials.
In the afternoon the tour continued with a visit at UNESCO town of Berat, well-known for its architectural, cultural and historic values and the seaside natural beauty of Rodoni Cape in Durres, where outdoor activities where organized on this occasion.