International Expert Han Leenhouts will strengthen Peruvian company's sales pitch in ANUGA 2019

Swiss Import Promotion Programme (SIPPO) in Peru has enrolled 10 Peruvian exporters that will get the state-of-the-art techniques in sales to use them with international buyers in ANUGA. International expert Han Leenhouts is a worldwide class expert with experience in sales and television shows, so his experience in trade and negotiation is relevant in trade fairs such ANUGA in Cologne Germany. Peru frozen, organic and fine pavilions will receive his visit focused on SMEs performance during the event giving them the lead to sell their processed foods products and SuperFoods for the most important European buyers.

International Expert Han Leenhouts will strengthen Peruvian company's sales pitch in ANUGA 2019

Han Leenhouts is an excellent trade show trainer and owner of Sales & Pepper. His experience with companies in international trade fairs, live communication, events, brand stores and retail will benefit Peruvian companies for letting enhance their capacities in the first day of ANUGA.  

Sales & Pepper has trained more than 20.000 delegates to form more than 1.500 different companies in 37 countries. The company has videos explaining the importance of sales pitch and how to train exhibitors before trade shows in its youtube channel

Han Leenhouts has an excellent professional background, hence that SIPPO has considered him as a top professional that will deliver knowledge and training to the Peruvian SMEs. For more information about Han Leenhouts, you can visit his profile on LinkedIn and you can get a free version of his book “peppertalk” translated to Spanish herewith to this press note.

Also, for more information and training Han Leenhouts has facilitated videos to SIPPO in advance to ANUGA trade fair and show!.  

  1. How to get people to your trade show
  2. 10 minutes masterclass Trade Shows
  3. Exhibition expert rates booths, having lunch and being artsy at your stand HelloSwipe


SIPPO Peru is supporting PROMPERU with a broad intervention in ANUGA, with international consultants from Germany, Netherlands and European experts for a Mystery Shopper with the purpose of evaluating the performance of the companies in the event for future capacity building activities with PROMPERU. For more information about SIPPO, you can click the link

To make this website run properly and to improve your experience, we use cookies. For more detailed information, please check our Cookie Policy.

  • Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.