SIPPO facilitates access of export-ready companies to new markets. By increasing exports through long-term export promotion measures, we want to create employment in companies in key sectors
The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO), within the framework of its economic development cooperation. As of 2017, SIPPO is implemented by Swisscontact, a business-oriented Swiss foundation for international cooperation and development.
We work directly with Business Support Organisations (BSOs), including promotion boards and sector-wide associations, to support the expansion and quality of their export promotion services to their members and clients. Through the BSOs, export-ready companies gain access to customised export services such as market intelligence, capacity-building, networking and matchmaking.
SIPPO connects relevant export sectors from eleven partner countries with reliable importers in Switzerland, the rest of Europe and other important target markets.
During the 4-year mandate SIPPO programme will assist Albanian (SOs to empower export companies in three key economic sectors - Value-added Textile, Sustainable Tourism and Aromatic and Medicinal plants. Through the BSOs, export-ready companies gain access to customised export services such as market intelligence, networking and matchmaking as well as capacity building. SIPPO works in close cooperation with other international organisations that have similar mandate, such as Netherlands Centre for Promotion of Imports from the developing countries (CBI), German Imports Promotion Desk (IPD) or Import Information Hub Austria (IHA).
Collaboration within this strong European network in projects, activities and technical assistance, during this mandate, will improve the reputation of Albanian companies and their products.
Importers are seeking quality products and reliable partners. Exporters are looking for new markets. We assess opportunities and enable matchmaking.
Our network is your chance. SIPPO provides innovative services for importers and exporters that enable access to new markets through matchmaking and networking activities and in close cooperation with sector organizations in Albania.
We work together with partner organizations in a team, sharing knowledge and success.
The SIPPO local team brings practical experience in exports development and promotion to ensure interventions’ effectiveness, to build capacities of partner organizations and create sustainable value for companies.
SIPPO supports three key sectors showing a competitive advantage and growth trend.
The Albanian economy has a solid GDP growth in the last three years and exports have been increased on average by 4.6% each year. Textiles, tourism and natural ingredients sectors’ exports represent an important share of total Albanian exports.
There is a growing global demand for nutrition, beauty and medicinal products, produced using high quality natural ingredients to meet the required standards and needs.
Climate and soil conditions in Albania are ideal for bio-organic production of Non-Timber Forest Products (NTFP). SIPPO, together with its partners, is supporting the effective promotion of these goods and is addressing them to appropriate channels to reach international buyers.
Foreign tourists in Albania are very interested in archaeological heritage, unspoiled beaches, mountainous topography, delicious Albanian cuisine, unique traditions and hospitality, the wild and peculiar atmosphere of the countryside, and low prices. SIPPO will assist the Albanian Tourism Agency and sector associations to promote Albania and its most compelling drawcards in sustainable tourism, and connect local providers with international tour Operators.
Albania offers a highly favorable economic environment in the textile manufacturing sector, which is reflected in their strong contribution to overall Albanian exports as the leading industry for many years. Albanian textiles are of medium to high-end quality with flexible production and very attractive prices; these export-ready and specialised manufacturers are reachable in only 2-3 flight hours from most European countries.
SIPPO is currently identifying future partner BSOs to cooperate with in the relevant export sectors. We foster sophisticated services for export-ready companies.
Together with the UN body of the International Trade Center ITC (www.intracen.org), export promotion boards and sector associations were assessed in 2017 to identify the potential for improvements in their export promotion services. This involves interviews related to BSOs export promotion services, organizational structures, quality management and performance management, as well as export and sector strategies.
Below you can find profiles of our partner BSOs in Albania.
National Tourism Agency (NTA) is a public BSO, which implements governmental tourism strategies in developing tourism market, promote Albania as tourism destination in close collaboration with private sector. (albania.al)
Albanian Investment Development Agency (AIDA) is a public agency, which promotes foreign investments and exports in Albania by implementing government policies and strategies aiming to enhance private sector internationalization.
Association of Medicinal and Aromatic plants (AMAP) is an active private sector association of exporting companies, processors, collectors and cultivators, which advocates the MAPs sector and supports the development of this industry in Albania.
In October AIDA and SIPPO organized a workshop with around 60 participants from textile sector companies, experts of textile sector, academic professionals and government representatives which took place during the first edition of Expocity's Textile, Leather and Fashion fair.
SIPPO in collaboration with AIDA has organized a business mission in Albania to reactivate the value-added textile sector in export promotion. The aim of the mission was to identify value added companies that provide more services than Facon (only Make) and are interested in attractive European markets.
In October, SIPPO and NTA (Albanian National Tourism Agency) have organized a workshop on sustainable tourism with stakeholders in the Swisscontact regional head office in Tirana. Outdoor Albania, Ride Albania, Plaza Hotel, Albanian DMC and Albanian Tourism Union association participated in this workshop from the private sector together with representatives of Albanian National Tourism Agency, Macedonian Tourism Support and Promotion Agency and Swisscontact.
SIPPO has supported National Tourism Agency to prepare its co-exhibitor companies for participation at WTM London fair, taking place in 5-7 November 2018
SIPPO supported Albanian National Tourism Agency with capacity building and meetings facilitation during exhibition to improve its performance at ITB fair in Berlin.
Since 25 September 2017 every SIPPO country office has its own Website.
In collaboration with its partners, SIPPO organises appropriate international events. Check this section regularly and register for tailor-made matchmaking and networking activities.
Study tours, business meetings among the customers and suppliers, trainings for fair presentations, workshops around the efficient approach to the export markets and much more to enable companies to enhance their business export skills.
BIOFACH will be organised in Nurnberg, Germany, from 13 - 16 February 2019. Study tour will enable Albanian companies to meet organic producers, receive information on the latest trends in the sector, attend business meetings and exchange the latest information and knowledge in the field of organic production.